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Retail & boutiques

LuLu’s: from a glowing logo concept to a coin order

From the September 2026 concept archive · Story published November 9, 2026

Design proposal

Original concept artwork from our proposal archive. The production-and-use story below is an imagined next chapter; a completed order is not claimed for these items.

The pin study keeps the supplied LuLu's identity readable while showing the proposed spill from five small lights.

LuLu’s — blinkee concept
Light-up pin concept: proposed glow and component placement are illustrative.

The inspiration behind the design

Downloaded website logo

The complete LuLu's logo was downloaded from the official website and used as the coin's identity reference. The coastal restaurant, music, and waterfront setting inspired the shell-and-rope framing and the guitar, palms, deck, and sunset on the reverse. That reverse is a proposed coastal scene, not a portrait of a specific venue.

LuLu’s original design reference
Visual identity reference retained from the original research. This reference is separate from the proposed product rendering.

The idea behind the object

The original proposal paired a five-light pin with a two-sided coin. The coin carried the bright logo into a rope-edged keepsake, with a quieter beach scene waiting on the reverse. That coin direction moved into a 250-piece order; the companion Blinkee remains a design proposal.

Thought experiment: taking the proposal further

A production proof brings the printed artwork, cut outline, LED locations, battery, switch, and attachment together. The lights need room inside the edge, and the name needs to remain readable at the selected size. A rendering can show the intended mood; a sample establishes the actual brightness, sequence, weight, and fit.

In that imagined next chapter, the approved proof would lead to a sample review, then a confirmed production run and a plan for presenting the pieces. Those are possible next steps, not events we claim happened for this proposal.

Explore the related coin and keepsake design story.